Sarah is responsible for the EA regional Marketing strategy and demand generation programme. Sarah has over 15 years of B2B Marketing experience, delivering profitable solutions to drive sales, attract and maintain customers and partners and build a solid corporate brand. Sarah has worked for several large technology organisations, including Dell and ILOG (now IBM) and most recently, Microsoft. During her 3.5 years at Microsoft, she held the position of Marketing Communications Manager. For 2 years Sarah worked delivering the marketing vision for the Partner network across the UK. Engaging with the VAR’s, the System Integrators and the Resellers. During her last 18 months at Microsoft, Sarah was responsible for launching Windows 7 for Business and Education.