by Mike Bourke, SVP & GM Workforce Optimization on July 6th, 2015
Continued from Part 1: Dissolving Brick and Mortar Bank Branches
Although the bank branch is becoming less relevant to customers for simple transactions because on-line banking is subsuming many of the functions formerly accomplished by tellers, the branch remains a primary source of new sales. Novantas research indicates that 55% of customers prefer to use a branch to open a new home equity line, but only 33% would do this on-line. 45% prefer to go to a branch to open a new deposit account, while 35% would prefer to do this on-line. Given the trend toward universal bankers in branches, banks should be employing branch staff with excellent sales skills. Although outbound sales calls have traditionally been the province of the contact center, cloud-based outbound dialer solutions, such as Aspect Outbound Cloud, are easily implemented in virtually any location. There’s no reason why sales-capable branch employees can’t be doing outbound sales calls when branch walk-in traffic is slow. In fact, with the wide availability of cloud-based contact centers, such as Aspect Zipwire, and cloud-capable WFO solutions, such as Aspect EQ WFO, branch employees could also take inbound service calls when branch traffic is slow.
There is yet another trend in branch banking that will make the branch less distinguishable from the contact center. Video-enabled ATMs and Kiosks are slowly replacing tellers and other bank branch personnel. Bank of America, Chase, PNC and other large banks are starting to use live interactive video technology to serve their customers in place of on-site branch staff. These video interactions are served by live agents typically in a centralized call center, however, with web-based video technology such as WebRTC, universal bankers located in any branch office could serve the needs of customers in another branch. Branch employees in offices with slow traffic should be able to act as customer service agents for other branches with high traffic, thereby allowing banks to minimize the effect of unpredictable variations in traffic of individual branches, blending labor across the portfolio of all branches. This approach is also being used to increase the productivity of specialists that would be too expensive to keep on staff in every branch.
As the lines between branch office and contact center continue to blur, we will see increasing demand for workforce optimization tools that span these major pools of labor within retail banks. In order to get the optimal blending and efficiency of the entire labor force, WFM will need to forecast, schedule and track multi-skilled employees in both branch office and contact center. Ensuring consistently high service quality in both branches and the contact center is now absolutely required for success, and an ongoing quality management process supported by rich quality management tools is essential. Performance management and associated coaching tools will enable the bank to understand what’s really happening in both branch and contact center, so appropriate actions can be taken to align employee goals with bank goals across the labor force. Aspect Software has been providing workforce optimization tools to retail banks and other financial institutions for over 20 years, and welcomes the opportunity to discuss your workforce challenges with our team of experts. Please contact us here to learn more.
by Kim Martin on July 1st, 2015
We live in an always-on, hyper-connected world where consumers want it all. They want you to cater to their preferences, expect personalized service and believe you should make doing business with your company absolutely effortless. Customers have become incredibly demanding, right? Yes… and no.
While consumers today have high expectations for service, they also increasingly prefer to find answers, make a purchase or complete a transaction on their own – without you. They want their independence.
Aspect conducted research with The Center for Generational Kinetics and found that nearly 3 out of 4 people prefer to solve their customer service issues on their own. (TWEET THIS) If you find this hard to believe, think about it for a minute. Armed with smartphones, we have nearly instant access to FAQs, product reviews and peer communities. We no longer have to listen to hold music, wait until the hours of 8am to 5pm for help, or talk to someone who doesn’t have the information or tools they need to efficiently solve our issues. We can do it ourselves. We can be independent. But only if you let us.
The truth is that a growing portion of the population may not be dependent on you, but they are dependent on technology. In a Pew Research Center survey, nearly half of smartphone owners described their mobile devices as something “they couldn’t live without.” In a recent blog post, Evan Dobkin talks about these tech dependent consumers, especially Millennials who have grown up with wifi, mobile phones and Google Search. This dependence on technology, the speed at which we are growing accustomed to receiving information and our interactions with smart machines is shaping (and for some of us changing) our expectations for service. (TWEET THIS)
As business leaders, we have an enormous opportunity to evolve our thinking and put more control in the hands of our customers. We have the ability and the technology to design smart, personalized self-service experiences that fit into the their lives. Why wouldn’t we want to do that? Here are three reasons why you should:
- Be where your customers are. It’s not just the Millennials who are connecting on social media, downloading apps or texting. While Millennials are leading the demand for these channels, consumers of other generations are quick to catch on and demand them as well. If your company isn’t ready to meet this demand, you risk losing business to a company that is.
- Improve service while lowering costs. A well-architected self-service solution is fast, friendly and accurate. It’s no longer characterized by rigid menus (think “Press 1 for sales”), but rather conversational and personalized interactions (“What would you like to do today?”). It’s also not limited to voice. In fact, powered by natural language understanding, text is an ideal channel for self-service. The technology enables rich experiences that reduce customer effort and improve the experience while lowering costs. And according to the Aspect study, the vast majority (70 percent) of consumers would rather text than talk.
- Enable experience continuity and maximize the value of your agents. Good self-service frees agents to focus their time on the more complex customer issues. When customers can’t solve a problem on their own, it’s critical to hand them over to an agent who has the context and the tools needed to help – without asking them to repeat information they may have just entered in an IVR, a mobile app or a text interaction. The result is more efficient use of expensive agent resource, higher job satisfaction through the elimination of repetitive tasks and improved customer experiences.
There was a time when self-service was regarded as the “back up” when nobody was available to help us. The service option when a company knew their customers couldn’t or wouldn’t leave them. Today, power has shifted – from companies holding all the information to self-reliant, connected and independent-minded consumers. Is self-service a strategic initiative in your company? If not, what opportunities are you missing? Learn more about what’s possible today.
by Tobias Goebel on June 29th, 2015
Do you get prescription reminders from your pharmacy, or appointment reminders from your clinic? I do. They’re great, right? A short buzz on your phone (or wrist), a quick glance, and the likelihood of you missing that doctor’s appointment is reduced. And it helps the doctor or clinic reduce the no-show rates, too. But here’s how the reminders I get look like:
See where the problem is? *DONOTREPLY*, or rather:
“Yeah, so, we’re using this cool new method of reminding you, but don’t you dare respond to us on the channel we know you love so much! Oh and if you try – we’ll outright ignore you. Need to reschedule? Well, call us, duh!“
There are several things wrong with messages like these:
- They’re not saving me time
- They’re not making it easy for me to reschedule or cancel (or even confirm!)
- They’re forcing me to use the voice channel that we all hate more and more, as it doesn’t fit into our lives (can’t make that call right now, in a meeting), isn’t easy (IVR with poorly tuned speech recognition), takes more time than necessary, requires my full attention…
- They’re causing unnecessary cost to take that incoming phone call
Let’s look at another example:
So you’re asking me to call you, but you’re not telling me the number to call (you know who I am, so you should know which number I need to call). Furthermore, you’re telling me to lookup the number on the card that I… probably just lost! That’s actually almost funny, isn’t it. (Oh and you’re wasting 15 precious characters by spelling out your name, AmEx…)
In this case, I just wanted to tell my card issuer that this transaction is legitimate. Needless to say, they didn’t want to hear it. They haven’t responded to that text to date…
SMS is inherently a two-way communication medium. Use it like that. And it doesn’t even require expensive staff! Interactive Text Response systems, i.e. “IVR” scripts that just happen to use text messages as the medium, not audio prompts, are flexible, more tolerant to user errors, cheaper than IVR, more convenient than IVR, don’t struggle with speech recognition challenges, or any of the other symptoms of bad IVR. Systems like Aspect Customer Experience Platform (CXP) can even power IVR and ITR out of the same application, re-using backend integration you already implemented, giving you cross-channel reporting, exposing the business logic on other text-based channels such as Twitter, USSD, WeChat, Line … Add Natural Language Understanding to the mix, and you get a system that almost converses like a human, but with response times of seconds, not minutes or even hours.
It’s time to embrace texting to its fullest! What’s stopping you? *DO REPLY!*
by Tim Dreyer on June 26th, 2015
Here is the video recap of the big things going on this week at Aspect
2) WFO eBook
3) Mike Bourke blog post: Dissolving the Brick and Mortar of Bank Branches
by Mike Bourke, SVP & GM Workforce Optimization on June 24th, 2015
Drive through any town in the US, whether large or small, and you will undoubtedly see striking edifices occupied by branches of banks. They are part of our American heritage, symbols of confidence and stability. But changes in consumer preferences, banking regulations and new technologies are slowly dissolving the brick and mortar of these venerable icons. In an increasingly virtual world, if you blink, you may be looking at the bank’s contact center. Consider how these two unlikely companions seem to be converging.
There’s no ignoring the fact that we are becoming a more tech-savvy and tech-dependent society. With Millennial-age consumers who have grown up with the internet and mobile phones soon becoming the dominant buying segment of our culture, this inexorable wave of demand for technology is headed to banks and contact centers near you. With the availability of sophisticated self-service apps on mobile devices and browser-based self-service on the web, traditional customer service traffic has been diverted away from both bank branches and from bank contact centers. Novantas research indicates that on-line banking rose from 25% in 2012 to 39% in 2014 as the preferred banking method. This astronomical growth is not likely to change in the foreseeable future.
Restrictions on fee income, low return on lending due to low interest rates and the high cost of compliance with new bank regulations, are forcing retail banks to be more expense-conscious than ever before. This increasing austerity is showing itself in efforts to drive costs out of bank branches at a time when traffic in branches is down. Some banks are using “universal bankers”, i.e., highly trained branch staff that can perform any of the branch office tasks, virtually eliminating any division of labor, so fewer branch staff need be employed. Contact centers have been operating for decades in an environment that is highly expense-conscious, and now banks are adopting many of the same workforce optimization techniques that have been so successful in contact centers. Workforce management tools for staff scheduling, vacation planning and shift bidding are now recognized as essential to ensuring that the right number and appropriately-skilled bank employees are available at all times of the work day.
Both the branch and the contact center are under increasing pressure to deliver the best possible customer experience. The advent of social media has created the constant threat of a bad customer experience going viral, and the barriers to switching to a competing institution are lower than ever, so the customer’s perception of good service is vital to a bank’s survival. There are a number of workforce optimization tools already used to ensure quality customer engagement in the contact center that can be applied equally well in the branch.
- Quality management tools used in conjunction with a well-considered quality management process can increase Net Promoter Score significantly.
- Performance management, another important contact center WFO tool that will bring immediate gains in the branch. How can you take effective action if you don’t have an authoritative source of information about your branch’s operation? Performance management provides a “single source of truth” by collecting data from multiple bank systems, synthesizing and analyzing that data, and presenting it in an aggregated form that gives you rich and actionable insights.
These WFO technologies have been used successfully in contact centers for quite some time. In part two, I’ll look at how banks can use contact center best practices to increase sales.
by Tim Dreyer on June 22nd, 2015
Travel and hospitality companies pride themselves on exceptional customer service but are they really putting their money where their mouths are? In a 2014 survey of customer service executives, 94 percent of them agree that customer service is a priority. Yet the travel industry was the least likely of any industry vertical to invest in technology to meet customer needs. For example, 50 percent of travel organizations say that they have yet to achieve their own innovation goals. This is concerning since 64% of consumers say that customer service should be innovative like omni-channel experiences where they are able to seamlessly move me from one communication option (like text/SMS) to another (like online chat or live phone assistance).
Consumers are calling for better, more compelling self-service options for customer service but is the travel Industry putting their calls on hold? Nearly 3 out of 4 consumers want the ability to solve their customer service issues on their own and 65 percent feel really good about both the company and themselves when they are able to do so.
Consumer engagement is quickly becoming a far more influential factor in building positive brand perception. Therefore It’s imperative that travel and hospitality companies adapt and deliver interaction strategies that address these new consumer demands of self-service and omni-channel engagement.
by Mark King, SVP Europe & Africa on June 18th, 2015
Customer service in the hospitality industry is no simple task for any company but luxury brands have to reach the highest of bars and sometimes even go to extreme measures to satisfy guests. The Edwardian Group, a collection of luxury hotels, seeks to be memory-makers for their guests. The company recognized that the customer experience does not start at check-in but rather when the customer first contacts the company, whether that is to make a reservation or inquire about the hotel. With this in mind, the Edwardian Group knew they needed new customer service technology and selected Aspect Software to help redevelop their customer contact infrastructure. The company selected Aspect because Aspect’s attitude of “yes, I can!” matches the Edwardian Group’s own approach to their customers. Watch this short clip to see how the Edwardian Group reached a new customer satisfaction and employee satisfaction highs by partnering with Aspect to deliver cutting-edge omni-channel technology including:
- 30% improvement in guests’ satisfaction levels with service levels obtained from guest surveys now rated at 87.5%
- 45% increase in interactions per week after introducing omni-channel
- 18% increase in inbound call conversion, which now stands at 39.8%
- 40% decrease in employee turnover since implementing Aspect’s technology due to higher employee engagement
- Employee satisfaction ratings – garnered from regular surveys – have improved from 3.5 out of 5, to 4.09
by Kathleen Schroeder on June 17th, 2015
Patient-centered care is taking hold in this country as health systems switch from volume-based to value-based, patient-centered models. This model can only work when everyone comes together to create greater efficiencies through economies of scale.
Economies of scale are the cost advantages that a health system achieves by expanding their scale of operations. The effect reduces the average cost of production while increasing outputs (Investopedia, 2015). On a broad scale – assume you work in a small clinic and are considering printing a marketing brochure promoting your new staff. The printer quotes a price of $1000 for 100 brochures, and $1,500 for 200 copies. While 100 brochures will cost you $10 per brochure, 200 will only cost you $7.50. In this case, the printer is passing on part of the cost advantage of printing a larger number of brochures to you. This cost advantage arises because the printer has the same initial set-up cost regardless of whether the number of brochures printed is 100 or 200. Once these costs are covered, there is only a marginal extra cost for printing each additional brochure” (Investopedia, 2015).
How do economies of scale apply to a healthcare contact center? Just like any other organization, health systems aim to reduce waste and costs (unused or under-utilized appointments), improve encounters (patient satisfaction), and access to appointments (resource availability). Establishing economies of scale means understanding your clinician’s competencies and ability to cover multiple disciplines. The results of this research can be transferred to Aspect’s Unified IP skill-based routing module. Through skills-based routing, patients are empowered to reach the right office and department at first point of contact. Skills-based routing creates subject matter experts who maintain service levels and reduce patient abandon rates.
Skills-based routing is only part of the solution. According to PwC, ‘the workforce is too often a second thought for healthcare executives who are distracted by numerous payment and regulatory issues’. Society expects more and more of physicians and practices, particularly in primary care. Patients want their health to be better, to be seen in a timely fashion with empathy, and to enjoy a continuous relationship with a high-quality clinician whom they choose. A patient-centered practice has been described as, “They give me exactly the help I need and want, exactly when I need and want it.” (Annals of Family Medicine) Yet for primary care, health systems have not provided the resources to meet these explicit needs.
The answer is simple – add workforce management to skills-based routing. Aspect Healthcare – Workforce Management helps health systems forecast staffing requirements, ensuring the right staff is at the right place at the right time to deliver greater patient satisfaction. Health systems can ensure that there is an optimal staffing mixture of experts and generalists while skills-based routing uses established search criteria to find an available agent who can perform the service that the patient needs. Greater efficiencies are gained from increased first-time call resolution and more importantly, patient satisfaction.
Aspect’s healthcare solutions help health systems create greater economies of scale. Skill-based routing ensures each patient is connected to the appropriate hospital staff while Aspect Healthcare – Workforce Management ensures that the right balance of clinicians and staff are ready to efficiently meet the needs of each and every patient.
Better care for individuals and better population health, all at a lower cost. Creating economies of scale for your health system is easier with Aspect. Learn more!
by Evan Dobkin on June 15th, 2015
As a function of their near-constant use of new technology (especially smart phones and tablets) it’s easy to think of those habits as being the result of tech-savviness, but that isn’t exactly the case. The youngest consumers, often referred to as Millennials (born 1977-1995 and separated further into other cohorts) have for their entire lives had access to technology we think of as new and remarkable. To them, it’s ubiquitous and common to talk to their friends over SMS, via social networks and not really have to think about going to a physical store to make purchases.
But that technology has come with a mandate that it just works the first time and in a way that the user experiences a much smaller learning curve. I’m not specifically talking about desktop applications like Photoshop or even Microsoft Word, but mobile apps that need to work right away because users are very quick to drop them and look for another option (which there usually is). Additionally, the app should be intuitive and integrating with its platform seamlessly, making use of the full set of functions that a smart phone or notebook deploys.
We may also be overstating specifically how tech-savvy prior generations were by using our own anecdotal experiences instead of what was taking place on a macro level. As someone who considers himself moderately tech-savvy, my programming experience prematurely ended with LOGO, but I was competent enough to take apart a VCR and reset tape heads. Most of the time, I was using Windows or Mac operating systems, configuring as was necessary for a specific use case and built some home PCs every now and then. But this was also the age in which “[XYZ] for Dummies” books became wildly popular and the number of products offered as consumer technology was increasingly ubiquitous. I know for most of us that are tech-savvy, the other side of that equation was being the free tech support to our non-savvy families.
For businesses, it is important to recognize that the youngest consumers are more tech-dependent than tech-savvy, but it’s smarter to think about their usage of technology in terms of what means and technologies they use to communicate. As providers of customer service strategies and solutions, it’s up to us to recognize this shift as an opportunity and understand how to best connect companies and with the youngest consumers who frequently have the highest customer service expectations.
To learn more about how to communicate with and build loyalty with Millennial consumers, join Jason Dorsey, the Gen Y Guy, along with Aspect’s Joe Gagnon at 1:00 ET on June 30 as they reveal five take-action strategies to engage Millennial customers.
by Tim Dreyer on June 12th, 2015
Is doodle the next great customer service channel? Will customer engagement vendors talk about scribble integration? If Ink Messenger takes off it could happen. Ink Messenger aims to carve out a share of the booming messaging market as an alternative to traditional SMS and text-based message apps by offering only a blank space sans keyboard for users to communicate on.
James Chen, founder of Social Ink, the startup behind Ink Messenger sees the app as an open sandbox that will allow users to share and collaborate through sketches, cropped and modified pics and curated stickers and have fun doing it. He’s not alone either. Apple (through Apple Watch) and Google (inside Gmail both have a scribble functions for users. Now that emojis are finding their way into customer service, are squiggly pics far behind?
But does doodling have a customer service play? In an Aspect survey in 2013 on what users do while on hold with customer service, 1 in 7 reported doodling as the activity they chose to pass the time. Theoretically you could put that doodling to good use by sending the creations along via Ink Messenger. Or customers could scribble post-call surveys by drawing a picture of how happy they are about their service. The activity would bring a little fun to the follow up by letting the consumer decide how to express their satisfaction. Or dissatisfaction as it were.
But like all new customer service channels, user acceptance drives adoption. We’ll have to wait and see if “Scribbling Your Way to Greater Customer Engagement” will be on the agenda at the next year’s Enterprise Connect.