Consumers are hard to pin down. Just when you think you have them figured out, they’ve moved on to something else. As Ferris Bueller said,
“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
The same holds true for consumers. If you don’t stop and pay attention to what they want, and what they don’t want, you could miss out – miss out on new customer acquisition, miss out on current customer retention, miss out on future business.
Well, we’re here to do a little looking around for you. The 2018 Aspect Consumer Experience Index survey is a look around at the new rules customers have for brand interaction. You’ll find which components of a customer experience are most important to them, how they are quietly redefining customer service as we know it, and if they also believe that a happy agent will in fact make a happy customer.
Below is just a sample platter of the larger data buffet. To see the complete survey findings, click here.
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