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Shoppers see the benefits of self-service, but human interaction remains essential

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Technology is becoming ever more prevalent in our daily shopping experiences, from in-store computer screens, to chatbots in the online channel. Despite the convenience of these methods however, there remains a strong desire amongst consumers to retain a distinct human element in the customer experience.

This …

CXP 17: Using CX Designer for Omni-Channel Self-Service Application Creation

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Application development is all about flexibility, so an Integrated Development Environment (IDE), a software application that provides comprehensive facilities to computer programmers for software development, needs to be many things to many people:

It needs to provide guidance to new users so they don’t get lost …