New consumer research from Aspect Software shows compelling data that consumers are more than ready for messaging-based brand interaction. The Aspect Consumer Experience Index found that 38 percent of consumers would rather use messaging apps like Facebook Messenger or WhatsApp to engage with customer service …
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Messaging Apps
If Text is the New Talk, Messaging Auto Bots Just May be Your New Buddy
App fatigue sounds like the quintessential first world problem doesn’t it? “Oh I have way too many apps to open and close on my iPhone 6s. My thumb is sore and I’m burning…like many seconds opening and closing all these things. This is unacceptable.”
And yet, …
Live Web Event – Text: The Silent Channel for Digital Marketing and Customer Care
Text Messaging (SMS) is the gateway into the wide world of messaging apps that are becoming mainstays for search, comparison-shopping, product selection and all manner of digital commerce.
Join Dan Miller from Opus Research and our very own Tobias Goebel on August 13, 2015 at 1:00 …
Messaging Apps: Customer Service’s Next Frontier
Every day, six billion SMS messages are sent in the US, about twice the number of phone calls made and roughly 25 times the number of pieces of first class mail processed and delivered by the U.S. Postal Service daily. Messaging apps is a $251 …
Goldfish, the customer experience and the indeterminate growing conundrum
There is a misunderstanding about goldfish. The urban myth, perpetuated for decades, is that goldfish will only grow as large as the container they find themselves swimming in. Not true it turns out. When properly cared for, goldfish don’t in fact stop growing because unlike …
Top 10 Blogs of 2014 – Innovations, Successes and Emerging Technologies
Throughout the last year, many of the events at Aspect have been captured and chronicled on our blog in the form of new product releases and updates, industry events and interviews (thanks, Erica!), trendspotting, infographics, case studies, analyst reports, and visionary statements from executive leadership. We …
WhatsApp – Is It “What’s Next” in Customer Service?
The Relationship Revolution continues to move at the speed of light and like it or not, the relationship between customers and companies is forever changed. Through the power of socially and very public apps, customers now hold the power, choosing when, where and how they …