A new survey offers timely insight into shoppers’ attitudes about customer service around the holidays, revealing that three out of four consumers (74 percent) think this experience is more of a hassle now than at any other time of the year. In fact, an overwhelming majority (91 percent) of those surveyed believe that companies should be better prepared to address customer service issues that arise throughout the holiday shopping season.
What does this growing frustration mean for holiday sales? In at least 38 percent of cases, it means potential buyers will be stuffing stockings with cash rather than risk an encounter with surly customer service agents.
The infographic below shows some of the key results from our survey, which you can find discussed in greater detail in our press release.
*According to a survey of 2,500 Americans, of which 2,201 have contacted customer service, commissioned by Aspect Software.
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