Luxury Car Owner’s Manual Gets a High-Tech Makeover


Chris O'Brien

16th Annual Webby Awards Honoree

We’re proud to announce that the Hyundai Equus Owner’s Manual has earned Aspect the distinction of being named an Official Honoree in the 16th Annual Webby Awards, in the Mobile category of Utilities and Services (Tablets and All Other Devices.)

Hyundai’s objective for the Equus was to set it apart from its current line of vehicles and attract the class of buyers who would appreciate its performance and understated elegance. In doing so, Hyundai worked with Aspect developers to create a first-of-its-kind application to be given to each new Equus owner along with a shiny new tablet computer – a searchable, intuitive owner’s manual and reference guide that also schedules service appointments, pinpoints dealer locations, provides interactive feature demonstrations and more.

2011 Hyundai Equus commercial

Like most car owners, I have an owner’s manual. And I take it out of the glove compartment every six months when I realize I still don’t remember how to reset the dashboard clock to account for Daylight Savings Time. Of course, my little car is nowhere near the caliber of vehicle that is the Hyundai Equus, Hyundai’s entry into the high-end luxury category of cars among the likes of the Mercedes-Benz, BMW, and Jaguar. To compare the features of my car to those of a luxury-class vehicle? Well, I’m guessing it’s a little like comparing a Razor scooter to a carbon-framed Trek road bike.

The success of Equus sales (exceeding its yearly forecast within the first six months) indicate how much consumers appreciate the smart integration of technology into everyday life, especially when we see applications pushing the boundaries of what’s been done before, solving old problems in new ways.

Our congrats go out to each member of the Aspect Digital team, as well as the marketing division of Hyundai for their creativity, vision and innovation. For more details, read the full announcement about the Webbys and the other honorees, as well as our press release.

Chris O'Brien

One thought on “Luxury Car Owner’s Manual Gets a High-Tech Makeover

  1. Another trend and updates from luxury car owners. That will be great. And of course much better if these car companies will further improve their parts such as the brake booster

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