Are You a CX Rock Star or a Laggard


It’s no secret that customer experience is becoming more and more of a priority to companies. As customer expectations increase and their loyalty decreases it’s more important than ever before for companies to truly be CX rock stars.

Customer experience is more than just a buzzword, according to Aberdeen research the right CX strategy can deliver substantial results to your business.

Aberdeen reports that best-in-class companies enjoy:

Within the report, Aberdeen stresses that it isn’t due to luck that these companies are best-in-class, but rather because they have the strongest strategy in place. Across the board, the top strategy used by the best-in-class is building and sustaining a unified / single view of customer data across all employees. This refers to giving employees throughout the business access to the same account data so that each employee can see previous interactions and tailor the most recent one accordingly to deliver a seamless, consistent and personalized interaction, according to Aberdeen.

To find out how Aspect can help you deliver an exceptional customer experience, visit us here.