Building Long-Term Loyalty Through Proactive Customer Engagement


To truly build long-term customer loyalty, companies need to move from transactional interactions with their customers to building company-customer relationships. The first step to building these relationships is engaging with customers beyond basic one-way dialogs. Customers don’t feel valued when they have to take the …

Customer engagement in the digital age – breaking free from limitations


Today’s digitally-focused environment has drastically changed customer expectations when they’re getting in touch with a business. In a landscape where they’ve got a world of information at their fingertips whenever and wherever they want, old ways of engaging with customers will no longer be adequate.

Companies …