Do you remember not texting? While it feels like we’ve always done it, Nielsen reported that in 2008, for the first time people sent and received more text messages than placed phone calls. And just eight short years later, research conducted by Aspect found that 72% would rather text than pick up the phone. It’s impossible to deny that texting has become a ubiquitous part of our lives. In fact, six of the top 10 smartphone apps used on a regular basis are messaging apps.
Texting has become a preferred method of communication. And now businesses are wondering how the release of Facebook’s bot platform for Messenger will fit into a broader customer engagement strategy. What exactly can these “chatbots” do? Join Tobias Goebel, Aspect’s Director of Emerging Technologies as he explores this topic on the CRMXchange Tech Showcase, Interactive Text Response Showcase – Bots for your Customer Service, on May 25th at 2:00 PM EDT.
Tobias will introduce the concept of Interactive Text Response (ITR) as a natural evolution of IVR, and show various use cases of the technology for customer service, and how it fits into the contact center. Additionally, he’ll share first findings of deployed bots and their adoption through customers.
Register now! You won’t want to miss it.
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