Don’t know if you caught the recent MPN Live episode, The Three Ws: Women Watch Win, but I was lucky enough to have a free 30 minutes during my lunch hour last week. I was scanning updates on FaceBook and noticed a post from the Microsoft Partner Network referencing the MPN Live stream. Timing was good, I closed my office door and was ready to gain insight from the panel of women that had risen to the top in their careers.
The episode was hosted by Kat Tillman, Microsoft’s Digital Community Lead and featured a panel of female executives from around the globe. As with all the MPN Live events there is a push to drive social chatter, so Kat posed a question and asked for responses via Twitter. Her question really made me think – it was….(paraphrasing) what is the impact women are having on technology that is changing the way we do business. Now, I have spent hours of research and time thinking through how the X and Y or Millennial generations have changed the office environment, but to be completely honest I had not taken the time to think through specifically the women within these groups. One answer that the panel brought up rang especially true with me. We have all talked about work/life balance and the need to juggle work, kids, aging parents, sickness, pregnancies, personal life and so much more. One of the panelist touched on talent and where there is talent and drive and that entrepreneurial spirit, there is now much greater tolerance for woman “doing it all” on our timeframe. Now, does that mean we get to slow down the process? I think we all know the answer to that is a resounding NO, but what we can do is schedule out our entire 24 hours to accommodate our needs. Yes, this means I am sometimes putting together a proposal at 9am on a Saturday morning with kids bouncing around waiting to be entertained, but it also mean I rarely have to miss a kindergarten “elegant day” dance or feel guilty when an eleven year old just needs a mom for a day. We women work hard and as long as we keep up our end of the bargain we have a bright future ahead.
You’re probably wondering what my Twitter response was, right? Not sure it is as witty as I thought during the live stream, but I wrote:
Women know how to listen – using new technologies to connect and communicate with today’s consumers #MPNLive #WPC13.
With today’s unified communication technologies we are enabled to communicate how and when is best for us. Come visit me at the Lync Conference 2013 in San Diego. I’ll be demoing the Microsoft Experience Center (MEC) at Aspect’s Booth #8.
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