How an Animated Sitcom Demonstrated the Challenges of Virtual Assistants

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It’s not easy to get a rise out of an audience these days—particularly for creators of cable television shows. It can be even more difficult staying edgy over two decades. But leave it to the creators of South Park to find a way to do just that with their Season 21 premiere last month.

But there’s more to the story than entertainamazon alexament alone—there is clearly a message here for astute contact center leaders too.

The premiere episode’s plotline revolved around the show’s sophomoric characters playing with both Alexa and Google Home devices. Because of the way the dialogue was written, viewers of the program were alarmed to find that their own virtual assistants had responded to the audio from the show too.

Some viewers were awakened at odd hours by alarms that the show had set. Others reported the creation of Amazon wish lists—that were then packed with unusual items.

Some viewers found the stunt hilarious, while others were less than thrilled. But for contact center leaders, this example should serve as food for thought: our technology is the bridge between our business and our customers today. And more than ever, we have an opportunity to reach out and truly engage with customers in their daily lives.

But with this great power comes great responsibility. If your contact center doesn’t already enable customers you reach out via their virtual assistants, the time is coming soon. In order to accommodate, you’re going to require innovative contact center solutions built on intuitive software, designed to make the experience seamless and consistent.

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Chris O'Brien

Digital Content Manager at Aspect
Chris is a 15-year creative services veteran, with a background in copywriting, content management and graphic design. She works with the Aspect marketing and product teams developing digital assets (like infographics and ebooks) to help businesses make smart customer contact decisions.
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