SIP – It Can’t Be Just Lip Service
Author: Roger SumnerAspect Software has been talking about the importance of session initiation protocol (SIP) for quite some time. Now the company is putting its money where its mouth is. Last week, we publicly challenged our peers in the contact center industry to guarantee the compliance of their SIP-enabled solutions with SIP 2.0 devices, and issued a $50,000 SIP Power Through Choice guarantee to our channel partners, customers, and sales prospects. You see, we believe that SIP interoperability is essential to the future of the contact center industry.
The overarching value of the SIP Interoperability Policy is that it helps you to make smarter technology investments, allowing you to choose the point products that meet your needs and know they are going to work together seamlessly. After all, why would you want to be locked into high cost, inflexible proprietary technologies when you could instead be focusing on deploying the best business applications that leverage IP and the SIP protocol running on top of it? What’s more, when providers around the globe accept and comply with an international standard such as SIP, it makes it easier for you to expand your business into various countries without worrying about encountering different protocols.
Sounds great, right? Well, there’s one catch. In order for contact centers to achieve all of the benefits of SIP, vendors across the industry must fully comply with the standard. And, unfortunately, today some companies are saying that they support SIP, while pushing their proprietary protocols or proprietary devices. Frankly, I believe that isn’t fair to you – you should have the right to choose the technology and products that will best help you meet your strategic objectives without imposing artificial technology limitations.
Our goal with this policy is to help companies identify the vendors who truly believe in SIP and are bringing standards-based technology to market. After all, what’s good for you, our customers, is good for us.
You should be demanding SIP 2.0 compliance in your contact center today. If you’re not, what are you waiting for?
Author: Roger Sumner
Catergories: Contact Center Technology, Standards
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